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Changing The Marketing Game
Mobile technology and consumer habits are paving a new and exciting way to reach your customers.
Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is so common today that we take it for granted. It’s one of the most amazing times in the history of marketing to be a marketer.
Mobile technology and consumer habits are paving a new and exciting way to reach your customers. The possibilities are endless with the only limit being your creativity. These interactions are becoming even more immersive with new technologies like augmented reality and artificial intelligence. Brands are able to reach customers through authentic communication that provides value and builds trust, rather than through a giant obtrusive billboard in their face.
Today, it should come as no surprise that it’s more common to own a smartphone than a desktop or laptop computer. People are more likely to go to their smartphone when considering a purchase or getting answers to their questions. Mobile devices are portable and more convenient, no matter who or where you are. If mobile is where consumers are, than that’s where businesses should focus their efforts.