5 Great Mobile App Marketing Strategies

Did you know that there are over a million mobile apps in the app stores? With so many mobile apps out there, app-developers really need to have a strong marketing strategy to make sure their app is a success and is used by their customers. So what can you do to market your app, and ensure that users are finding and utilizing your unique app?

We’ve listed five great marketing strategies to propel your app forward below.

1. Early Releases and Regular Releases

This is a really important to do if you want to keep a loyal user base. Release features and upgrades to your app often. Word of mouth is the best way to market your app, hands down, so don’t be afraid to tell your customers about it!

2. Create A Unique Mobile Offering

What does that mean to you? It could mean targeting a specific group of people or customers, or it could mean offering features that no other app offers. In some cases, it could mean both. Make sure your app has something to offer that your competitor’s mobile solutions do not, and you’ll guarantee a user base. Make your mobile offering unique to your customers.

3. Optimize for the App Store

This one is really important. Just like search engines, you want to be able to be found when users look for apps like yours. You want to be the top result. You do this by utilizing the right keywords, titles and descriptions. Make sure your app comes up when relevant search topics are searched for. App store optimization is super important, because without it, users may not ever know you exist.

4. Make Your App Desirable

For small businesses, the name of the game is implementing functionality into your mobile app that your customers will actually benefit from. Avoid creating an app just to have a billboard of your company in the app store and instead create an app that will show real utility to your customers.

5. Share Across Social Media

Engaging in social media and using calls to action is also a really smart idea when marketing your app. Focus on letting your existing audiences know that you’ve developed a mobile app with real useful functionality or content and they will surely check it out. They will also share the app on social media sites like twitter and Facebook to help further downloads for your business.

All of these things can mean big profits for your app, and the user is the one doing all the marketing for you! Implementing these simple marketing strategies can really grow your app and help you achieve mobile success.